Mitch Parker is a content specialist, writer and editor.
His work focuses on creating engaging content that speaks to premium audiences for brands and publishers. He is currently based in London as the partnerhsips editor for Monocle and Konfekt. Previously, he served as the Managing Editor of Asia for i-D — overseeing their expansion in the region, while also managing i-D’s output in Australia and New Zealand. Additionally, in past roles Mitch was a style columnist for GQ Australia, Editor-in-Chief of Acclaim and a contributor to Vice.
Brand content
Editorial content
I work with brands to create authentic and engaging content that cuts through the noise. I’ve created strategic content for brands such as:
Adidas
BMW
Calvin Klein
Converse
Gucci
Mercedes-Benz
Nike
Uniqlo
For these and many more, I’ve developed and produced content strategies, tone of voice guidelines, custom publications, newsletters, digital and print features, photoshoots, videos and campaigns.
With over a decade of publishing experience across a number of titles, my writing focuses on contemporary culture through the lens of fashion, music, art and activism.
GQ Aus: TikTok, Timothée Chalamet and the death of trends
GQ Aus: Can activewear be stylish?
GQ Aus: Welcome to the era of creative black tie
GQ Aus: The rise of Corporatecore
GQ Aus: 50 years on, ‘70s tailoring is as relevant as ever
i-D: Seoul’s young creatives on transcending the K-bubble
i-D: Meet the teens behind Australia’s School Strike for Climate Action
i-D: Photos of a gentle Korean summer with Min Hyun Woo
i-D: This genderless hair salon wants to make you feel like yourself
ACCLAIM: An interview with Virgil Abloh
ACCLAIM: An interview with Kaytranada
Public engagements
For a number of years now I’ve hosted workshops, panel discussions, interviews and keynote addresses at both public and industry focused events. Some recent examples include: hosting a panel on the intersection of tech and fashion at Nike Air Max Day, participating in a panel discussion on the ethics of fashion at VAMFF, hosting an afternoon of discussions at Future Youth x Semi Permanent, and giving a keynote address on the future of fashion publishing at the National Gallery of Victoria’s Melbourne Art Book Fair Symposium.